Photorealistic architectural visualization is professional photography for projects under development. It impresses clients with the visual impact of the concept and gives detailed information, enhancing the Architect’s brand. It speaks to the audience through images, ensuring mutual understanding and clarity. Finally, after the project is built, high-quality renders can be used as marketing assets for a future restaurant or residential compound.
1. Residential Exterior Rendering
Residential exterior rendering helps Architects showcase the design benefits. To begin with, CGI underlines the visual aspect and highlights the shapes, material choices and finishes. Moreover, they show how the building fits in the surroundings: 3D Artists can put it in a realistic scene.
As well as that, photorealistic architectural visualization shows how the owners will be able to benefit from the outdoor zones. For instance, tables and stools in the backyard will demonstrate how the family members can spend time enjoying nature during sunny summer days. To breathe life into the scene, 3D Artists can add figures of people, animals, cars.
A detailed brief is the best guarantee of the project’s success. The Architect needs to provide the general plan of the area, improvement plan, and a floor plan for every story. As well as that, he should describe the required atmosphere and specify the facade materials, time of the day and the elements to include – like people, animals and vehicles.
Special attention should be given to the scene. Is the private residence surrounded by business centers and fancy shops? Or is it located in the countryside? Another important thing to mention is the climatic zone – which allows 3D Artists to pick the right vegetation.
2. Commercial Exterior Visualisation
When presenting a commercial project, it’s important to show how harmoniously the concept will blend into the landscape. And exterior 3D visualization allows to fit the object into the photorealistic environment and add elements, which will make it even more real – the passersby, vehicles, trees.
Another challenge for the Architect is to demonstrate that the concept will stand out, captivate the visitors and incorporate the brand style. For these reasons, it’s important to show stylistic and color solutions, combinations of the materials and textures. Thanks to photorealistic architectural visualization, Architects can get views of building from different camera angles, and also close-ups focused on details.
One more important option for commercial exterior building presentation is the lighting. Realistic rendering allows to demonstrate all the lighting scenarios in use and show the building both in daylight and night-time illumination.
When 3D visualization is ready, one can change the environment, landscape, add people and other elements. The brief for the commercial exterior cgi is the same as for the previous type, but the 3D Artist should also know:
- about difficult nodes and cuts
- which lighting sources will be used, and their location
3. Hospitality CGI
Photorealistic architectural visualization allows showing the hotel design to its advantage. With the help of CGI, it’s possible to demonstrate the exterior concept, and let the audience explore the interior too. Daylight and nightlight views will show the hotel facade in a photorealistic environment and make a strong impression on business owners. As for the hotel interior, each space there carries lots of functions that are crucial to the place’s profitability. Hence the importance to show everything – reception area, the luxurious restaurant, lounge zones, swimming pools and other entertainments.
In order to get a good-quality architectural visualization of this project type, the Architect should include all the relevant drawings in a brief – floor plans, ceiling plans and wall elevations. Carefully chosen references will save budget and time too.
4. Residential Interior Rendering
Residential interior rendering helps Architects present their living space designs, such as family rooms, bedrooms, kitchens, bathrooms, hallways, etc. With the help of CGI, it is possible to show the overall impact of the concept, as well its components – the layout, lighting scenarios, material choices and color schemes.
Photorealistic architectural visualization allows Architects to get literally any views on the room – any angle and lighting. Moreover, it gives the opportunity to present the design variations – say, to have the client’s opinion on the flooring material.
The Architects should provide CGI studio with wall elevations, floors and ceilings plans. This will allow 3D artists to estimate the dimensions and ensure the high accuracy of the results. As well as that, it’s important to include information about the color palette, lighting, atmosphere, views from the window, architectural elements furniture layouts, textures and furniture models.
